New safety video released!

[jambalaya]

I quite like the Delta safety video - it has a bit of a personal touch to it.

Correct me if I'm wrong, but SQ has always shown arrivals videos when landing in Singapore, as well as other cities...

[SQflyergirl]

the new SQ one is boring. Needs to have some nice catchy music I can whistle to.

[solitaire]

IMHO, SQ branding has been going south since the time they let go of their original agency (Bates? Batey?).

It also does not help that the current managment has no clue that a premium positioning of a brand is defined not by exclusivity, but by what UNIQUE benefits are given to its customers and making them feel "premium". I think it is the care and standards of the in flight staff that is the only saving factor why SQ still demonstrates good load factors. Once that goes, then one might as well fly any other Star Alliance carrier. The money saved can be used to pamper yourself in a superior hotel product and/or shopping .

[concept|infinit]

IMHO, SQ branding has been going south since the time they let go of their original agency (Bates? Batey?).

It also does not help that the current managment has no clue that a premium positioning of a brand is defined not by exclusivity, but by what UNIQUE benefits are given to its customers and making them feel "premium". I think it is the care and standards of the in flight staff that is the only saving factor why SQ still demonstrates good load factors. Once that goes, then one might as well fly any other Star Alliance carrier. The money saved can be used to pamper yourself in a superior hotel product and/or shopping .

Precisely! I tried making that point in some treads I replied to on branding. They're screwing it up and when they loose this competitive advantage they have they will never be able to compete since many carriers have 5th freedom rights outof Changi

[MAN Flyer]

the new SQ one is boring. Needs to have some nice catchy music I can whistle to.

Yep. Saw it for the first time last week and think it's crap without that music. Strangely, and rather nicely, while we got the new one for the MAN-MUC leg, the old one appeared for MUC-SIN.

IMHO, SQ branding has been going south since the time they let go of their original agency (Bates? Batey?).

It also does not help that the current managment has no clue that a premium positioning of a brand is defined not by exclusivity, but by what UNIQUE benefits are given to its customers and making them feel "premium". I think it is the care and standards of the in flight staff that is the only saving factor why SQ still demonstrates good load factors. Once that goes, then one might as well fly any other Star Alliance carrier. The money saved can be used to pamper yourself in a superior hotel product and/or shopping .

I totally agree.

[SQtraveller]

the new SQ one is boring. Needs to have some nice catchy music I can whistle to.

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[SilverChris]

With no backgroud music they're just making it so much more boring and probably less passengers are likely to pay attention to it.

Come to think of it I think I fell asleep at the starting of the video on a SYD flight lately