Originally posted by 9V-SIA
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You are right about the reasons they were doing so with the delays to the A380 causing problems etc.
What would I have done ?. Carried on putting the fares up, after all if you keep increasing the price of your product and people continue to buy it then you're laughing. Or alternatively, I wouldn't have done anything.
It was nothing more than a cost cutting measure (we know this for a fact), which bearing in mind how well they were doing at the time was completely unecessary and down to sheer arrogance and greed. All it managed to do was p*ss a sizeable number of their previously loyal pax off (which was fine at the time when you can't get enough aircraft to satisfy demand), a number of which drastically cut the amount of flying they did on SQ.
Now, bizarrely, they don't seem to want to lose any more QPP's/TPP's than they have recently, which as I say I find hard to fathom bearing in mind the two fingered salute they have been giving for the few years before the downturn, and now that things are picking up very nicely for them.
They're a funny outfit at times...
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