SIA Wine Survey

[Savage25]

Anyone else receive this? I predict cheaper wines coming on SQ regional flights soon. Apologies for the lack of formatting.

SIA Wine Survey
From:
"SIA Customer Research" <customer_research@Singaporeair.com.sg>
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Dear Mr Savage25

Thank you for travelling with Singapore Airlines (SIA).

Our record shows that you travelled on board this flight.

Flight No.: SQ XXX
Sector: <intra-asia>
Departure Date: xx December 2009
Class of Travel: Business

We hope that you had a pleasant flight. We would like to find out about your general preference on wines as well as those that you had while on the above flight. Throughout the survey, 'this flight' or 'this sector' refers to your recent flight listed above.

Thank you.

SIA Wine Survey
PART 1 - ABOUT YOUR FLIGHT
Sector
From:

To:


Class of Travel
Suite
First Class
Business Class


PART 2 - GENERAL PREFERENCE
Do you enjoy drinking wine?
Yes
No

On average, how often do you drink wine?
4 times or more a week
1 to 3 times a week
About 1 to 3 times a month
Occasionally / Only during social events


Where do you normally consume wine? (please tick all that apply)
In restaurants
At home
When flying / On board an aircraft
During festivities or celebrations
At home
During festivities or celebrations
When flying / On board an aircraft
In restaurants


What are the 3 most important factors that you consider when choosing a wine? Please rank them in order of importance.
Region Aroma Country of Origin Grape Type / Variety Flavour / Taste Label / Reputation Vintage Match with Type of Food
Most Important








2nd Most Important








3rd Most Important









PART 3 - WINE PREFERENCE ON BOARD
Now, we would like to find out your preferences on wine when you were on this flight.
When you fly, do you prefer red or white wine?
Red
White
Both red and white

Would you drink a Rosé wine if served on board?
Yes, I prefer Rosé to red or white wines
Yes, BUT I still prefer red or white wines
No
PART 4 - WHITE WINE
This section covers questions about WHITE wine only.
Which is your favourite grape variety for WHITE wine? (please choose one)
Sauvignon Blanc
Chardonnay
Riesling
Riesling
Sauvignon Blanc
Chardonnay
Others

PART 4 - WHITE WINE
If there is one WHITE wine that you would consume on this flight, which country should it come from, regardless of what was served?
New Zealand
South Africa
Germany
Spain
USA
Italy
Australia
Austria
Chile
France
USA
France
Australia
New Zealand
South Africa
Austria
Italy
Chile
Spain
Germany


Which countries' WHITE wines are interesting to you? (please choose up to a maximum of 3)
Spain
South Africa
Australia
New Zealand
Chile
Italy
France
USA
Germany
Austria
Australia
Germany
Spain
Chile
USA
France
Austria
Italy
South Africa
New Zealand


On board a flight on this sector, we would like to serve a WHITE wine from a country such as Chile, Austria or South Africa. Which is your most preferred country? (please choose one)
South Africa
Austria
Chile
Chile
Austria
South Africa
None of the above

PART 5 - RED WINE
This section covers questions about RED wine only.
Which is your favourite grape variety for RED wine? (please choose one)
Cabernet Sauvignon
Shiraz / Syrah
Pinot Noir
Sangiovese
Merlot
Cabernet Sauvignon
Merlot
Shiraz / Syrah
Pinot Noir
Sangiovese
Others


PART 5 - RED WINE
If there is one RED wine that you would consume on this flight, which country should it come from, regardless of what was served?
Argentina
Germany
Italy
Spain
France
Australia
South Africa
New Zealand
Chile
USA
Argentina
Australia
Chile
France
Germany
Italy
New Zealand
Spain
South Africa
USA


Which countries' RED wines are interesting to you? (please choose up to a maximum of 3)
South Africa
Argentina
New Zealand
France
Germany
USA
Spain
Australia
Italy
Chile
Argentina
Australia
Chile
France
Germany
Italy
New Zealand
Spain
South Africa
USA


On board a flight on this sector, we would like to serve a RED wine from a country such as Chile, Argentina, South Africa or Spain. Which is your most preferred country?
Argentina
Chile
Spain
South Africa
Chile
Argentina
South Africa
Spain
None of the above

When travelling on Business Class, which of the following would you also like to be served on board the flight, regardless of the country of origin? (please choose one)
Malbec
Pinot Noir
Sangiovese
Pinot Noir
Sangiovese
Malbec
None of the above
Not Applicable

PART 6 - FRENCH RED WINES
Comparing the major French Red wine producing regions, which region produces your most preferred red wine?
Bordeaux Burgundy Rhone
Most Preferred



2nd Most Preferred




Do you think a Bordeaux Red wine MUST be served on all SIA flights?
Yes, I expect to see it on all SIA flights.
No, it is alright even if it is not offered on my flight.

Regardless of your views about Bordeaux, do you think that a Burgundy Red wine SHOULD be served on all SIA flights when travelling on First Class?
Yes, I expect to see it on all SIA flights.
Yes, I would like to see it on some SIA flights.
No, it is alright even if it is not offered on my flight.
Not applicable


PART 7 - ABOUT YOURSELF
Your Gender
Male
Female

Your Age
20 and below
21-25
26-30
31-35
36-40
41-45
46-50
51-55
56-60
61-65
66 and above

Number of trips that you have taken on Singapore Airlines in the past 12 months (including this flight)
1-2
3-6
7-12
Over 12

Your purpose of travel on this flight
Business
Leisure
Both business and leisure
Others, please specify:

KrisFlyer/PPS Tier
Solitaire PPS Club
PPS Club
KrisFlyer Elite Gold
KrisFlyer Elite Silver
KrisFlyer Member
Not KrisFlyer Member

Your Nationality



Your Country of Residence

[N_Architect]

I did, should have been at least a month ago I got the email.

[LionCity]

I did not receive it. I think they realised an "Ah Beng" liked me do not know how to appreciate the finer things in life like wine. I hope it is a genuine effort to improve the onboard experiences and not another cost cutting exercise.

[Kyo]

Do you think a Bordeaux Red wine MUST be served on all SIA flights?

Hell, yes! How would they be regarded as the world's best airline otherwise?

I flew SQ F to/fro on SQ to PEK in Dec, didn't get this survey. Is it PPS or ex-PPS pax only?

[Savage25]

I flew SQ F to/fro on SQ to PEK in Dec, didn't get this survey. Is it PPS or ex-PPS pax only?

They probably asked the crew to identify the pax who drank the most on the flight.

[Kyo]

Thanks mate, guilty as charged

[LightSpeed]

Got the same survey as well - wine list changes ahoy!

[LionCity]

Anyone noted whether Bordeaux is still being served on the flights? I don't remembered seeing it in the past month or so when traveling in J. Perhaps I missed something.

[flymeroundthemoon]

SQ Wines

With respect to all, there is Bordeaux and there is Boredeaux. In F the Cos D'Estournel, of reasonable vintages, is OK. However, the French and Italian wine choices serves in SQ/C are already extremely poor.

IMHO, it would be better for SQ to credit the customer base with a little more sophistication, especially in F/C. There are many Chilean, Argentinian, Australian and South AFrican Cabernets/Malbecs/Merlots/Shiraz which, at a lower price point, are far better wines.

Do they still believe that their customers in F/C are so unsophisticated that they don't understand wine and would prefer a cheaper French wine to a wine from elsewhere of a better quality?

These SQ "Enhancements" to service never cease to amaze!!

[QSG]

I often come here to read about the whines after drinking some wine!

[B727]

There are many Chilean, Argentinian, Australian and South AFrican Cabernets/Malbecs/Merlots/Shiraz which, at a lower price point, are far better wines

Speaking of Argentinian reds, they were serving one in J in the last six months, I believe.

It was alright, but I got bored of it, so the last few months have seen me go back to ordering just bubbly.

[chasgoose]

Do you think a Bordeaux Red wine MUST be served on all SIA flights?

Hell, yes! How would they be regarded as the world's best airline otherwise?

I flew SQ F to/fro on SQ to PEK in Dec, didn't get this survey. Is it PPS or ex-PPS pax only?

Unless they are going to spring for decent Bordeaux, I disagree. I have rarely found Bordeaux's that are truly exciting below the $50 per bottle range. The wine world has moved on from Bordeaux. There are so many amazing and better wines that can be had for half that price. I mean if they are willing to truly seek out a good Bordeaux than fine, but I think they are trying to curb wine costs a little bit so they would be better suited to get wines from elsewhere.

Also, to be perfectly honest, the pleasures of a good Bordeaux are usually dampened on an airplane anyways. Once again, slightly lusher, less tannic wines would do better.

[MAN Flyer]

This reminds me of the fun I have on TG when I ask the crew why do they only ever have French wines in F and not a single one from any other country.