SQ to screen Tamil blockbuster in air

[Rejuvenated]

For the first time in its history, Singapore Airlines has bought the airborne rights of an Indian movie for its in-flight entertainment. The Tamil blockbuster 'Sivaji' will now be shown on its flights.

Source: http://www.indiaenews.com/business/20071128/83204.htm

I'm not of Tamil nor Indian background, but nonetheless would be great for airline's consumers of that ethnicity or anyone else who has passion for such movies.

[zvezda]

Huh? SQ always have several Indian movies on each flight.

[WSSS]

Huh? SQ always have several Indian movies on each flight.

It could be in Hindi, but I'm sure there is Tamil. Since Tamil is one of the official languages of Singapore. Sorry, I don't really check such stuff out 'cos I just turn to the channel I want. LOL.

[UMD]

There have always been a Hindi and a Tamil movies on Krisworld.

[MovieMan]

There have always been a Hindi and a Tamil movies on Krisworld.

That is what I thought as well...

Edited to add:

I see SQ has bought exclusive rights to show this film, which is the difference.

As per the deal, Singapore Airlines gets to enjoy three months exclusivity to show its passengers the Tamil movie.

It's not showing on any other airline--that's the airborne exclusivity.

[The High Flyer]

It's not showing on any other airline--that's the airborne exclusivity.

Exclusivity at 30,000 feet. How awesome!

[zvezda]

I see SQ has bought exclusive rights to show this film, which is the difference.

It's not showing on any other airline--that's the airborne exclusivity.

I hope SQ didn't pay a lot extra for the exclusivity. I don't think many passengers will fly SQ rather than another carrier just to see that film.