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The theatre interior at 0:43 looks like the Suites door design, though the movie-watching couple is shown to be in Business Class. I wonder if the couple were originally meant to be passengers enjoying a movie together in their double Suites.
I think it's nice and classy, as can be expected of SQ. But I felt that the transitions were too fast, especially in the beginning, with the different clips spliced together with not enough time for the viewer to take in each scene. Some of the clips were less than a second long before cutting to the next one. I feel that the "magical forest" could easily be its own ad, with longer clips instead of transitioning so quickly.
I do think it was a missed opportunity not to feature Premium Economy. Even though it was not part of the newest generation of seats on the A380, it completes SQ's cabin class lineup and could help raise awareness of this class between Economy and Business.
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I was a bit flummoxed where this was going in the white forest, but once we got to the office, with the Singapore Girl lurking around, it became clear. I much prefer the classiness of SIA's ads to EK's usually tongue in check, almost aggressive way of lauding themselves. But then these days, sadly the best advertising is a low fare appearing on top at Expedia
Ps: agreed that PEY should have been featured - perhaps skip one of the business class scenes
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