Singapore Airlines - Title Sponsor of the 2014 Singapore Grand Prix

[jetlounge]

SINGAPORE — Singapore Airlines announced today (April 15) that the local carrier has signed on as title sponsor of the Formula 1 Singapore Grand Prix, which will be held at the Marina Bay Street circuit from Sept 19 to 21.

The title sponsorship deal is for two years, with an option to renew after. The sponsorship cost is currently unknown.

More at: http://www.todayonline.com/singapore...r-singapore-gp

[mitwg]

I think this is fantastic development. Was always a bit jealous of seeing all of the other ME based airlines sponsor F1 so having SIA sponsor this is great news

[Unionruler]

But from a marketing perspective, I cannot distinguish any clear message SIA is trying to send out through sponsoring the F1 race. SIA does not fly significantly faster than its competitors...

[mitwg]

While not every F1 fan will agree with me but I've always considered the Singapore GP to be one of the more prestigious venues in the calendar, almost like Asia's version of Monaco. Obviously this does not mean the races are actually more exciting here or that the venue has any significant history (even within Asia, that would go to Australia/Japan) but Singapore, along with Monaco and Abu Dhabi has a 'spectacular' feel do it.

I think it is more the premium feel with the event - this is what SQ wants to be associated with.

[kapitan]

this is good advertisement for the government.... the country's name is mentioned two times as now the race will be known as "2014 Formula 1 Singapore Airlines Singapore Grand Prix"...... its like buy one and get one free.......

[Unionruler]

this is good advertisement for the government.... the country's name is mentioned two times as now the race will be known as "2014 Formula 1 Singapore Airlines Singapore Grand Prix"...... its like buy one and get one free.......

Then why not make it the 2014 Formula 1 Singapore Airlines British Grand Prix and 2014 Formula 1 xxx Singapore Grand Prix? Spend similar amount of money and get the country's name mentioned not only twice, but during two races instead of one.

[soarbeyond]

this is good advertisement for the government.... the country's name is mentioned two times as now the race will be known as "2014 Formula 1 Singapore Airlines Singapore Grand Prix"...... its like buy one and get one free.......

I really enjoyed this sir

[JWNY]

good for Singapore!

[addictedtraveller]

I'm hoping that they do the same as Qantas as the Australian Grand Prix with a flyover. Unfortunately though I think the cost cutting at QF meant we only got a 737 this year rather than a 747 or A380.

[MAN Flyer]

SQ offering packages for the Grand Prix. I am told there has been quite a response to the news they are sponsoring it, with requests from those never satisfied QPP's and TPP's about what they can get.

There is a link to click on to see all the packages, which I haven't gone through yet.

Dear Mr MAN Flyer,

We are pleased to offer you All-Inclusive 4D3N packages to the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX starting from SGD1,453.

These packages will include airfare, accommodation and race tickets to ensure you catch all of the action from the world's only street circuit night race.

All-Inclusive F1® Packages

Packages include airfare, 4D3N accommodation and race tickets.

Extensions are possible but must cover 19-22 Sept 2014.

Join us for an incredible experience as we host Singapore's most prestigious racing event on our home track.

Sincerely,
Shirlene Teo
Manager Loyalty Marketing
Singapore Airlines Limited

Singapore Airlines is the Official Title Sponsor of the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX.

[Kyo]

Oh, do click on and advise...

[Powerpoke]

SIA sponsor

I guess as long as you are a government linked company you'll need to contribute to sponsoring events which bring national pride.

[kapitan]

hmmmmm.... I can now imagine how the advertisements will go.......

"Come fly to Singapore with Singapore Airlines to the 2014 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX in Singapore ".........

[addictedtraveller]

Lol!

[hjerapa]

Anyone knows what SQ is doing for F1 ? Are they offering any deals or free invites out there ??