New Brand Campaign

[SuperJonJon]

Is this the first advertisement that the Singapore girl is not wearing the standard blue kebaya? Or was it my eyes that she looked as though she wore purple?

[CarbonMan]

Is this the first advertisement that the Singapore girl is not wearing the standard blue kebaya? Or was it my eyes that she looked as though she wore purple?

Maybe your monitor needs some re-tuning?

[FSJZ]

Their whole youtube page has been redesigned and videos sorted.

They even have a new microsite: The Lengths We Go To

[scooby5]

They even have a new microsite: The Lengths We Go To

Amazingly it works better than their other website

[MAN Flyer]

Amazingly it works better than their other website

Indeed.

You'd think it would make more sense to actually fix their website so that it works properly and avoids annoying people that much they book elsewhere rather than all this stuff, but apparently not....

[frolic]

Is it just me who feels that the Singapore Girl in this new ads is not as prominent as in the past ads?

[StarG]

The new ad campaign looks just so-so in my opinion.
It is missing one (essential) thing: what makes Singapore Airlines so special, in the midst of so many airlines coming up with so many nice new products, providing nice IFE movies, etc.

As someone correctly pointed out, this was a much better SQ ad:
http://www.youtube.com/watch?v=yXiH9...ature=youtu.be

The ad agency needs to understand that IMHO.
Such a pity for such a good brand not to be conveyed in a way it deserves.

[j.lin]

The tea advert did connect me. But I only get that kinda personal attention on first class, sometimes business, hardly in economy.

[demue]

Indeed.

You'd think it would make more sense to actually fix their website so that it works properly and avoids annoying people that much they book elsewhere rather than all this stuff, but apparently not....

Apparently SIA is looking for outside help with Website related matters: http://www.marketing-interactive.com/news/42145

[milehighj]

Apparently SIA is looking for outisde help with Website related matters: http://www.marketing-interactive.com/news/42145

Thanks for posting. Funny how I visited the SapientNitro website but could not find any evidence of their work for SQ.

[MAN Flyer]

Apparently SIA is looking for outisde help with Website related matters: http://www.marketing-interactive.com/news/42145

At last!.

[Kyo]

They are now playing the commercial prior to the safety announcement, and it seems to be a new procedure. I had the green tea one prior to coming back on SQ15 from ICN-SIN on Sunday night.

Also, I vote for thread retitling to include 'The Lengths We Go To' for something a little more informative

[demue]

Something around Social Media engagement: http://www.holmesreport.com/news-inf...cy-Search.aspx

[Jumbojet Lover]

I just realized that on Singapore Airline's Facebook page they mention that there are 4 new ads. Aren't there only 3?

[FSJZ]

I just realized that on Singapore Airline's Facebook page they mention that there are 4 new ads. Aren't there only 3?

I think they mentioned last time that they were going to combine all three to make a forth ad.