New Brand Campaign

[astroboy]

http://theindependent.sg/dear-singapore-girl/

[Jumbojet Lover]

That's one short article...

(Almost as many photos as there are words)

The link by milehighj was to the last page of the article, the other 4 pages begin here.

Indeed, quite a balanced article.

[Kyo]

Quality journalism... or could be they're at a loss for words themselves

[milehighj]

That's one short article...

(Almost as many photos as there are words)

Baby steps...

[Kyo]

That's one short article...

(Almost as many photos as there are words)

[milehighj]

Finally signs of intellect-driven journalism at the Straits Times!!!

http://www.relax.com.sg/article/inte...woman/page/0/4

I just wanted to make the observation that Singapore Airlines, a company close to my heart in many ways, has quite frankly lost it's mojo.

...

This once-iconic industry leader has acquired a core of uninspired mediocrity. The short list over the past few years:

- Living off the Singapore Girl and her sarong kebaya;


...

[lsed]

Flew LAX - SIN on Sep 2, knew there was a new brand campaign, but wasnt expecting to see it on the plane.

After 6 weeks on a RTW it was great to feel like I was home again. Not to mention it was finally my first flight in Suites, and the ad made it all the more special =)

[B727]

Love all three ads!

Love it when the female voice at the end of each ads says: "It's just one of the lengths we go to...to make you feel at home"

I think they have a double slogan here: "the lengths we go to" and "to make you feel at home"

I personally fly SQ because the inflight services does make me "feel at home" whether it's the selection of food and beverages, the list of inflight movies, and of course, the cabin crew.

That is why they have earned my loyalty through the decades

[Jumbojet Lover]

Very warm yet classy, nothing short of expectations for an SIA ad

On the plus side, I like how they have continued to use the rising and setting sun in the ad as per previous campaign. The music is also very soulful, with a good piano in the foreground, wind, chinese flute, light choral and strings in support.

I've actually been listening to the music on loop (by repeating the ad). I love the flute, the strings toward the end, and of course the signature "It's a great way to fly" tune!

Also realized the dawn/dusk setting in this ad. They sure know how to use the time of day with the most soothing, calming light to emphasize the gentle warmth of the Singapore Girl.

[HUGE AL]

I like this new campaign

The ads are beautifully filmed as always

And highlighting the process of getting something from source to cabin,

be it the tea (China ), the leather seats ( Scotland ) or movie selection ( Venice ),

works with me

Well done SQ!

+1

Amazingly it works better than their other website

[FSJZ]

Actually, it was linked in the very first post of this thread.

Oops... sorry!

[Jumbojet Lover]

The Making Of The Lengths We Go To

Just in case you were wondering, here is the link to the Making Of The Lengths We Go To

Actually, it was linked in the very first post of this thread.

[FSJZ]

The Making Of The Lengths We Go To

Just in case you were wondering, here is the link to the Making Of The Lengths We Go To

[FSJZ]

If they do, we'll see how they combine it without losing the flow or feeling disjointed. Perhaps it'll be a short 30-60s ad with less focus on the scenery.

"A combination film, incorporating all three advertisements, will be released later this month" -Travel Weekly

But they did not mention how they were going to do it

[Jumbojet Lover]

I think they mentioned last time that they were going to combine all three to make a forth ad.

If they do, we'll see how they combine it without losing the flow or feeling disjointed. Perhaps it'll be a short 30-60s ad with less focus on the scenery.