Business Times
Not 'business as usual' in SIA's promotion pitch
It is cutting premium seat prices before its direct US flights end
Not 'business as usual' in SIA's promotion pitch
It is cutting premium seat prices before its direct US flights end
[SINGAPORE] Singapore Airlines (SIA) has rolled out a competitively priced promotion for its direct, all-Business Class flights to Los Angeles and New York in a move seen as seeking to fill its seats before it suspends non-stop operations to the two cities in Q4 this year.
While SIA will still operate flights to these cities through its existing one-stop flights to LA (via Tokyo) and New York (via Frankfurt), SIA will now be competing head-on with a huge number of other carriers who also offer a one-stop service, often at cheaper fares.
Some of these airlines are making no secret of their intentions to take a bite out of SIA's pie either.
From now until Oct 15, passengers can buy Business Class seats on both SIA's direct and one-stop services to LA at $6,777.
While SIA will still operate flights to these cities through its existing one-stop flights to LA (via Tokyo) and New York (via Frankfurt), SIA will now be competing head-on with a huge number of other carriers who also offer a one-stop service, often at cheaper fares.
Some of these airlines are making no secret of their intentions to take a bite out of SIA's pie either.
From now until Oct 15, passengers can buy Business Class seats on both SIA's direct and one-stop services to LA at $6,777.
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