Just when I thought the new Finnair livery was as white as it can get ...
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Of all the alliance colour schemes, Star Alliance's scheme is the most plain and least creative - plain white, simple large STAR ALLIANCE lettering, slap on the Star Alliance logo. The previous SQ policy of keeping its logo on the tail helped add some colour to the aircraft. Wonder why SQ finally gave in, whether Star Alliance threatened their non-compliance, or was it simply due to more gains from costs savings in having less paint than brand recognition with the Golden Goose on the tail...
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Originally posted by Jumbojet Lover View PostOf all the alliance colour schemes, Star Alliance's scheme is the most plain and least creative - plain white, simple large STAR ALLIANCE lettering, slap on the Star Alliance logo. The previous SQ policy of keeping its logo on the tail helped add some colour to the aircraft. Wonder why SQ finally gave in, whether Star Alliance threatened their non-compliance, or was it simply due to more gains from costs savings in having less paint than brand recognition with the Golden Goose on the tail...
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Originally posted by flying.monkeyz View PostI think it's part of the condition to join as a member. Star Alliance is very particular about its branding. I remember accompanying a Star Alliance auditor around the airport and her job was to look out for Star Alliance logos all over the place.
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