Originally posted by SQflyergirl
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SIA's latest destination: Social media [SQ's official Facebook page]
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Originally posted by SQflyergirl View PostSo much so SQ puts up a video of their almost 5 year old "new" first class
And hundreds of people have never actually seen it and comment as such.
Looks like a fan club - not a frequent traveller one.
'Look boss, everybody thinks we're great!!'. As long as nobody asks how many of these fans are actually paying money to fly with them (and if some are raving about what they think is a new First Class then they clearly arent), then why worry about it.
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Originally posted by SQflyergirl View Post100k FB fans who are begging SQ to put an A380 on their favourite route so they can buy R fares because they're tired of buying FRTSG fares and having to slum it in "only" first class = worth lots.
100k FB fans who are complaining why SQ is not matching Tiger airways's $2 all-in-fare to (insert destination here), and swearing they'll never buy another SQ ticket as a result = worth a bit less.
Since I want to join the industry, I was talking to a rather senior Marketing chap I was introduced to.. Quantifying profitability in digital media is very different. Its long term in nature and about bringing brand awareness to a segment that could be profitable in the future among other things.
Digital marketing is all the rage now. No one really knows what it is but companies all want to develop capabilities in it.
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