Scoot! SQ's LCC gets a name

[Singapore_Air]

I would suggest:

32 Premium Economy at 38" seat pitch 2-4-2
102 Economy at 32" seat pitch 3-4-3 (including 10 seats at emergency exits)
202 Economy at 31" seat pitch 3-4-3
70 Economy at 30" seat pitch 3-4-3 / 2-4-2 down the back

[MLflyer]

When is the announcement expected today? Would they also announce the first destinations?

[cmy]

SIA unveils long-haul budget carrier

SINGAPORE: Singapore Airlines has launched a budget carrier that will fly on medium and long-haul routes, including to Australia and China.

The airline, named Scoot, will begin flights from mid-2012 with a fleet of four Boeing B777-200 aircraft.

It plans to expand the network to India, Europe, Middle East and Africa.

Scoot said it will offer airfares up to 40 per cent less than full-service carriers.

It plans to recruit pilots and staff from outside Singapore Airlines.

- CNA/fa

[SQ_fanatic]

I thought they are releasing more than what we have anticipated. Nothing too exciting..

[Nick C]

I thought they are releasing more than what we have anticipated. Nothing too exciting..

The livery is a hideous orange/white. "flyscoot.com"

[9V-SPL]

Umm, wow. That looks pretty funky.

[Kyo]

Reminds me of a cross between Royal Brunei, Nok Air and a lemon

Big umm from this end...


also too bright!

[flying.monkeyz]

"RT: @tonyfernandes: They are. They copying azran and have to play catch up. SIA has no creativity. A confused puppy as an airline. Confused. Trying to do to much. Great for airasia. RT @saiwanstar: SQ new budget carrier called SCOOT? Aiyo.. Sounds a man in a hurry"

Tony's tweet.

[singha-puri]

Bad name and worse livery, I expected SQ to do something better atleast for livery.

[flying.monkeyz]

Singapore Airlines names budget long-haul carrier 'Scoot'

Singapore Airlines (SIA) has confirmed its wholly-owned low-cost medium-long-haul carrier will be named "Scoot" and operate Boeing 777-200s in a two-class configuration with economy seating 3-4-3, as CAPA reported in September. Scoot is preparing to launch services around mid-2012 on medium and long-haul routes from its Singapore base. It plans to pursue a relatively high growth in its first four years, with its fleet slated to reach 16 aircraft in mid-2016.

“We chose the name ‘Scoot’ for many reasons, not least because it‘s different. Rather than the tried and tired 'airlines' this, 'airways' that or 'air' yawn, it’s short, sharp and snappy. It stands out. It’s geographically independent, and can be a verb or a noun. Besides difference, it conveys spontaneity, movement, informality and a touch of quirkiness—all attributes we intend this Company to be known for,” said Scoot CEO Campbell Wilson in a statement.

Scoot was trademarked earlier this year by New Aviation, the working name of the airline. Mr Wilson is a 15-year veteran of SIA.

"The light, bright logo conveys warmth, energy and informality, while the tilted 't' of the name Scoot hints that this airline is not cut from the same conformist mould of others," Scoot said in a statement. "The aircraft livery, with its waves and colour, likewise gives a sense of motion, happiness, lightheartedness and youth, reflecting a casual, leisure-oriented vibe that should capture and enhance the mood of those travelling."

Mr Campbell added: “These attributes will be personified in a unique spirit that encapsulates our values and style, and that should be apparent to guests whenever they interact with us. An airline with a different attitude. People with a different attitude. Scootitude.”

The branding was created by Singapore agency Sparkfury and sister agency Tangoshark.

Scoot says the public will be invited to make a tagline for the carrier.

Engineering retrofit and certification of Scoot's first B777-200, a former Singapore Airlines aircraft, is scheduled for April-June-2012. Ticket sales will commence next year on initial routes to Asia and Australasia. Scoot is targeting routes over four hours and expects to eventually also serve points in Europe - including the UK - and the Middle East. Only Southeast Asia is ruled out as flights to points in that region are under four hours.

Scoot had been interested in wireless streaming in-flight entertainment, in-flight connectivity and pay-as-you-go power supply, as we reported in September. But Scott says no decision on those features have been made. "Specific seats, cabin features and offerings are currently being evaluated."

Scoot will operate from Singapore Changi's terminal two, as opposed to the low-cost carrier terminal, which would be stretched to accommodate B777s.

http://www.centreforaviation.com/blo...er-scoot-61766

[flyguy]

still think it could have been a much better name than Scoot and the livery could be much better brighter colors or design - even Tiger livery is so much better. Kind of a poor reflection given its wholly-owned by SQ. It better be scooting off than being scoot off by others.
Dont think the wireless entertainment system will be ready by the time Scoot take-off - as AK/D7 are also interested in this wireless system esp for their long haul A350s.

[SQ_fanatic]

They seem to love yellow. Look at that Tiger?

[SilverChris]

What'dya do when your competitor has Airbuses that are all red? You compete with them with yellow!

[9V-SPL]

"RT: @tonyfernandes: They are. They copying azran and have to play catch up. SIA has no creativity. A confused puppy as an airline. Confused. Trying to do to much. Great for airasia. RT @saiwanstar: SQ new budget carrier called SCOOT? Aiyo.. Sounds a man in a hurry"

Tony's tweet.

Ok, now he just be trippin.

[CRJ]

It plans to recruit pilots and staff from outside Singapore Airlines.

- CNA/fa

To make it real cheap I am sure they will bring in all the foreigners to work in Scoot. Surely will hire Chinese nationals and other 3rd world cheap labor to run the alirline.