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  • BA new F

    E-mail received:

    From 1927 when we introduced the first luxury air service, to 1995 when we fitted the first fully flat beds, our dedication and innovative approach to evolving air travel means we have a lot to live up to.

    Over the last few years we’ve spent time perfecting the design of the new First. We've drawn on British heritage, sought out exceptional craftsmanship, and minutely considered every single detail. Details that, as a traveller in First, we think you'll appreciate.

    For instance, we discovered the uniforms of senior Royal Navy Officers are made on Savile Row from a fabric called Naval Barathea, which is deep blue-black. This inspired our new colour scheme. Combined with accents of rich cream leather and dark red glass, it's a modern, sophisticated take on our classic red, white and blue.

    The fully flat seat, shown in the background here, is another example. Its double stitched leather upholstery would feel at home in the world's most prestigious motor cars. On closer inspection the complex twin stitch pattern demonstrates hours of exceptional craftsmanship.
    http://www.britishairways.com/travel...g/public/en_gb

    Introducing the new First suite and cabin, we invite you to discover an enhanced experience onboard British Airways.

    Taking on our customers’ feedback, we’ve designed an elegant and stylish environment featuring thoughtful and practical touches, such as unique personal windows, seats that are 60% wider at the shoulder and your own wardrobe. The distinctive lighting system is designed to recreate the subtlety of natural light throughout the day to help you feel at home when working, dining or simply relaxing.
    http://www.britishairways.com/travel...t/public/en_gb

    Settle back, relax and let our First entertainment system take you to the movies, play games or catch up with a favourite artist. With a 15–inch screen and noise–cancelling headset, you can choose from over 100 movies, a selection of TV programmes, over 50 music CDs and audio books as well as 20 interactive games. Or, if you prefer to relax with pictures, movies or music of your own, or need to charge your laptop, simply plug in your iPod via USB or RCA jack for a wider screen experience.

  • #2
    Sounds excellent. Can't wait for more details to be released.
    All opinions shared are my own, and are not necessarily those of my employer or any other organisation of which I'm affiliated to.

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    • #3
      I guess these things always sound so wonderful...... perfecting, exceptional, craftsmanship, etc, etc....

      I am sure we can all read the same sort of description for just about every airlines out there!

      Anyway, will be interesting to see what they come up with.

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      • #4
        Preview: http://www.businesstraveller.com/new...-airways-first

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        • #5
          More here: http://www.businesstraveller.com/new...new-first-seat

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          • #6
            Review posted on the UK Times website:

            http://www.timesonline.co.uk/tol/tra...cle7033380.ece

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            • #7
              Originally posted by nickbot View Post
              Review posted on the UK Times website:

              http://www.timesonline.co.uk/tol/tra...cle7033380.ece
              Wasn't particularly flattering a review was it? Personally I think it looks cool, and sure as hell beats sitting in 44E.

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              • #8
                There's a more flattering review by AndyFlyer on mFT (registration required) where he lucked out to get the new F to and from ORD (the o/b being the inaugural), e.g.

                The wow factor of the cabin is great - it is sleek, contemporary, refined, rich, elegant yet simple and understated. The windows have electronic blinds that make the cabin look exclusive, like a private jet in style (one fellow passenger referred to them as 'Orient Express' in style). The suites are tall and private, and I very much like the use of the three different coloured leathers (navy blue, tan and cream) - the hand stitching is superb, akin to an Aston Martin or Bentley. Old First feels more like a comfortable old Jaguar car.

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                • #9
                  But by dismissing as gimmicks innovations such as onboard bars, showers and private cabins, I can’t help thinking BA might be missing a trick.
                  I have to say I disagree with this statement. This is where I think BA have got it absolutely right.

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                  • #10
                    A Youtube video from More Champagne Sir? of the new F mockup at the LHR T5 CCR:

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                    • #11
                      BA f dont look that impressive...

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                      • #12
                        Pic from A.Net:

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