Announcement

Collapse
No announcement yet.

AirAsia Whines About Competition, Can't Stand Heat

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • AirAsia Whines About Competition, Can't Stand Heat

    Air Asia's Tony Fernandes is complaining about Malaysia Airlines 'encroaching' onto it's low-fares market.

    ------------------------------------------

    Our Everyday Low Fares, launched on Monday to offer zero fares to all domestic destinations, is meant to create new demand and to encourage people who are not planning to travel to do so,” said MAS managing director/chief executive officer Datuk Seri Idris Jala.

    “Response to ‘Everyday Low Fares’ has been excellent with a total of 50,000 tickets sold in the first two days.”

    MAS has 1.3 million zero-fare seats up for grabs until the end of the year, but the booking period is only until May 19. Travellers need only pay the airport tax and surcharges.

    Now that Malaysia Airlines is offering low-cost fares, the time has come for the entire aviation industry in Malaysia to be fully liberalised. {says Air Asia CEO, Tony Fernandes}

    He said the move by MAS was unfair.

    "MAS can give zero fares but I cannot have more flights to Singapore and that doesnt make sense. You cant keep on whacking AirAsia and give all the es to MAS," said Tony, who spoke to Bernama by phone from London where he is on airline business.

    Tony said that Singapore Airlines (SIA) stands to gain from the increased competition between MAS and AirAsia.

    "It is clear than MAS wants to take us on, we are ready to be taken on. We are not afraid of competition, we think competition is good for the consumers as that's what business is all about.

    However, he said "competition must be everywhere, not just where MAS chooses it to be. You cant expect us to have one hand tied behind our back while MAS can go wherever they want."

    He claimed that MAS seemed to have thrown in the towel in the competition against premier airlines such as SIA and Cathay Pacific but was now clearly competing with AirAsia in the only segment in which AirAsia has the advantage, i.e. low-cost fares.

    In what is clear evidence that MAS was competing against AirAsia and not other premier airlines in the region, he said the national carrier had brought its products down to a level where AirAsia, even as a low-cost carrier, feels it is as good or even better than MAS in various fields.

    "Airlines that divert from their traditional model will pay the price. You are either a premier airline or a LCC, it is hard to be in between."

    "You cannot have a cost structure of a low cost carrier if you have business and first class. It is not feasible," said Tony.

    He said MAS should work together with AirAsia instead of competing and accused the full service airline of “surrendering” to Singapore Airlines (SIA).

    “MAS and AirAsia will go to war and the only beneficiary will be SIA,” said Fernandes.

    "Our two airlines are dedicated to turn KLIA into a major Asian hub again. MAS should join us in this mission,” he added.

    ------------------------------------------

    Excerpts from:

    TheStar (Malaysia)
    Bernama (Malaysia)
    The Star (Malaysia)
    * Note that excerpts are not quoted in any particular order

  • #2
    It's sad MAS is starting to turn into a LCC... The standard is definitely getting lower and lower for MAS and I personally don't believe they should get a 5 Star airline from Sky Trax. What's next? Abolish First Class?!

    Comment


    • #3
      Fernandes sure has an issue with SQ, as thou SQ is their sole competitor?
      Help make this article a better one!

      Comment


      • #4
        and in any case fernandez should not use the issue of MAS flying into SIN n he dont get so many flight - as the mAS zero promotion do NOT include SIN anyway. On the KUl-SIN-KUL LCC sectors air asia have a vast different pricing when its less than 5 days of travel as from its usual MYR115 from SIN-KUL with advance purchase - but if anyone buys online a day before travel its like S$196 one-way. But however the best is still Jetstar which offers about the same fare even on the day of travel itself. If obne is not concern on the tiome of flight, jetstar may be the better option as it takes off from both main terminals and is hardly full.

        Comment


        • #5
          Originally posted by flyguy View Post
          jetstar may be the better option as it takes off from both main terminals and is hardly full.
          Which therefore explains why Jetstar's fares remain relatively low even on the flight day itself. That impression that many have towards the pricing offered by the three airlines is actually rather correct, as Jetstar's is indeed slightly more expensive, although you do get a few more frills in exchange for that.
          Help make this article a better one!

          Comment


          • #6
            its likely the timing of jetstar flights on its SIN-KUL-SIN, and its low awareness on this route but with its low pax load as been on several times and it hardly past even 50% load factor and have spoken to ground staff at the gate manning the flights in KUL and they have said even that some flights have less than 30 pax on few occassions. Their pricing is only abt S$10 more than tiger but is much better as they use both main terminals and allows for seat selection at no extra charge. With this low load factors, am concern that jetstar may have to pull out of this route. Air Asia have the most enviable loads on this sector in the high 90s and 99% on weekends and their fares if purchased less than 3 days can be as high as S$196 one-way for SIN-KUL!

            Comment


            • #7
              I think 3K's timings may be the issue. Mrs 9V-JKL did a return in Apr (SIN-KUL on Sun; KUL-SIN on Tue) and she said loads were quite low. About 50%. Price however was the winner.......S$143 return all-in!

              Comment


              • #8
                Anyone knows how Tiger is doing then?

                Actually both Singapore-based carriers are also disadvantaged in terms of flight frequency. Hopefully we will see real competition from next year.
                Help make this article a better one!

                Comment


                • #9
                  Originally posted by huaiwei View Post
                  Anyone knows how Tiger is doing then?

                  Actually both Singapore-based carriers are also disadvantaged in terms of flight frequency. Hopefully we will see real competition from next year.

                  They wouldn't be disadvantaged if they worked together and codeshared or something and spaced it out ala AK.

                  Comment


                  • #10
                    Jetstar low pax loads stems from mainly timing and less publicity and often loads have been generally less than 50% even. Tiger used to do ok with high 90s load when it 1st launched which departs at around 1050am but then it switched to 3.15pm a few mths ago and since then it never did enjoy loads in the 90s - its now like averaging high 70s. It seems strange that Tiger and Jetstar chose their departing timing to about the same non-peak times at 3.10pm and 3.05pm and also there's a SQ flight at 3.15pm too. Its likely due to availaibility of aircrafts but somehow they have to adjust their flight times as in the meantime air asia with its morning and evening flights are enjoying high 90s load and often full too.

                    Comment


                    • #11
                      MAS have started the price war with air asia on SIN-KUL sector as if book before 3rd june for travel in july till dec - the one-way fare from sin-kul is "$0" which translates to S$59 nett incl taxes. This must be also the result of the delinking of the joint-service n shuttle with SQ on this route. The only downside to this is that MH have switched to using its old 734s on this route for a few mths now and no longer uses the A330s.

                      Comment


                      • #12
                        Originally posted by flyguy View Post
                        MAS have started the price war with air asia on SIN-KUL sector as if book before 3rd june for travel in july till dec - the one-way fare from sin-kul is "$0" which translates to S$59 nett incl taxes. This must be also the result of the delinking of the joint-service n shuttle with SQ on this route. The only downside to this is that MH have switched to using its old 734s on this route for a few mths now and no longer uses the A330s.
                        So we now have four LCCs on the route I guess.

                        I wonder if Tiger/Jetstar has that much cash to "experiement" with flight times, seemingly attempting to see just how low loads can go during off-peak times. Hope they both wisen up next year.
                        Help make this article a better one!

                        Comment

                        Working...
                        X