SQ inflight survey

[jhm]

On one of my SQ flights the last few days, I was asked to complete an inflight survey after the meal service.

It's the first I've done on SQ (but then I don't travel much) - pretty similar to the many on BA and once on CX which I've completed before.

I can't remember reading on SQT before but there was a page at the back relating to SQ advertising, e.g. what adverts you've seen and where; did they influence you; what values does the SQ girl mean to you; should the SQ girl continue in advertising; etc.

[SQ LPP]

I did get similar survey last year. Had fun with the SQ Girls meant to me.

[MAN Flyer]

I can't remember reading on SQT before but there was a page at the back relating to SQ advertising, e.g. what adverts you've seen and where; did they influence you; what values does the SQ girl mean to you; should the SQ girl continue in advertising; etc.

Rather worryingly it would seem there are forces at work in SQ or the advertising agency who would like to either see the back of using the girls in advertising or at least much reduced, as they have asked the same questions not that long ago:

http://www.sqtalk.com/forums/showthread.php?t=2481

[N_Architect]

What the competition does:

Just got back from HKG on KA flying Y. Was given a survey to fill during flight. Main points:

- 8pgs long
- 16 questions (each with up to 10 sub-questions), including:

- airport services
- check-in
- lounge
- boarding gate services
- punctuality
- inflight services
- cabin crew
- food & drink onboard
- entertainment
- cabin conditions and facilities
- seating
- overall satisfaction
- would you choose KA again
- your travel experience
- competitor overall satisfaction
- would you choose competitor again
- about this trip
- about yourself

[Kyo]

For those interested, here are pics of the survey:

[Singapore_Air]

Very interesting Kyo. Thanks for making the effort to post the pictures.

8 pages though

[Kyo]

You're welcome... actually for a split second it reminded me of my last semester exams when I was in uni!



Funnily enough the couple sitting across the aisle were glancing at me filling out my 'paper' *shifty eyes *

[MAN Flyer]

Looks similar to the one from just over a year ago.

Maybe they didn't like the answers they got last time so they are copying the European Union policy of keep asking until they say what you want.

[Lobster]

Looks similar to the one from just over a year ago.

Maybe they didn't like the answers they got last time so they are copying the European Union policy of keep asking until they say what you want.

If this one doesn't work they will probably just give you a pre-filled in one. Which you can just give straight back to them.

[Kiwi]

Looks similar to the one from just over a year ago.

Looks similar to the ones I got in 2004. There was a period where I was getting surveys almost every SQ flight I took. Then it stopped and none since.