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Next generation of in-flight mapping on SQ308/SQ319 (new 777-300ER)

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  • Next generation of in-flight mapping on SQ308/SQ319 (new 777-300ER)

    As a team member of the Royal Geographical Society (with IBG) project "Hidden Journeys", I wanted share the following with the members of SQTalk:

    Next generation of in-flight mapping brings the journey alive - media release - 17.12.13 -

    Passengers on board Singapore Airlines’ new Boeing 777-300ER aircraft flying between London and Singapore will be the first to trial a new geo-entertainment product from the Royal Geographical Society (with IBG).

    Hidden Journeys content provides passengers with real-time information about the fascinating parts of the world they are flying over.

    Points of interest along the journey are illustrated with eye-catching images, including historic ones from the Society’s rich collections, and explained with expert text.

    On the flight path from London to Singapore, passengers will learn, for example, about Agra and the fascinating history of the Taj Mahal, the beautiful Andaman Islands, the mountainous Caucasus and – closer to home – how the English Channel came to exist.

    The content is integrated into the moving-map feature of the latest version of Singapore Airlines’ KrisWorld in-flight entertainment system, across First, Business and Economy classes.

    Dr Rita Gardner, the Society’s Director says: “It is a joy to share geographical knowledge and the wonders of our modern world to bring the moving map, and indeed the journey, alive for passengers. Between take-off and landing we often forget just how many different places, cultures and landscapes that we cross. I am delighted that we have the opportunity to work in partnership with Singapore Airlines to realise this ambition.”

    Michael Palin, Immediate Past President of the Society, says: “Hidden Journeys is, literally, about seeing the world. And you’ll never want an aisle seat again.”

    The Royal Geographical Society (with IBG) has also been instrumental in establishing geo-entertainment as an important trend in the in-flight entertainment industry, and Singapore Airlines is the first airline to include this service to benefit their customers.

    The Society has developed the Hidden Journeys service with Airborne Interactive, an in-flight entertainment software company and leading geo-entertainment provider.

    The Hidden Journeys content is currently being trialled and feedback is welcomed.
    Flights SQ308 & SQ319 between LHR and SIA (SQ's new 777-300ER) is trialling the new version of the Flight Path moving-map, as part of the latest version of KrisWorld IFE.


    Photo by 726on SQ308


    Photo by 726on SQ308

    (The Hidden Journeys team would like to extend their thanks to SQTalk member 726, who took the above images of the new flight map on board SQ308, and gave us valuable feedback.)

    If any SQTalk members will be flying these routes (SQ308/SQ319) in the coming weeks, we would love to get your feedback. Please check out the map during the flight and lets us know what you think.

    Many thanks!

    Daniel
    Web-Cooordinator & Writer - Hidden Journeys

  • #2
    I flew SQ308 on Dec 22nd. I must say I really enjoyed the new features on the moving map, it added something to a usually very uninspiring piece of the IFE service. Usually I would flick on a map just to see where I was and how long there was left, but I found myself spending much longer, also glancing around the J Cabin I saw many other passengers with the moving map displayed on their screens more regularly than not.

    I really enjoyed it.

    Comment


    • #3
      Originally posted by NoChanceToDance View Post
      I flew SQ308 on Dec 22nd. I must say I really enjoyed the new features on the moving map, it added something to a usually very uninspiring piece of the IFE service. Usually I would flick on a map just to see where I was and how long there was left, but I found myself spending much longer, also glancing around the J Cabin I saw many other passengers with the moving map displayed on their screens more regularly than not.

      I really enjoyed it.
      I'll be on SQ424 and return soon. If the aircrafts are rotated between LHR and BOM, then I should have this new feature ?

      Comment


      • #4
        Originally posted by NoChanceToDance View Post
        I flew SQ308 on Dec 22nd. I must say I really enjoyed the new features on the moving map, it added something to a usually very uninspiring piece of the IFE service. Usually I would flick on a map just to see where I was and how long there was left, but I found myself spending much longer, also glancing around the J Cabin I saw many other passengers with the moving map displayed on their screens more regularly than not.

        I really enjoyed it.

        Thanks for your feedback NoChanceToDance!

        Wonderful to hear that you enjoyed the content, and that a greater number of fellow passengers appeared to be watching the map for longer.

        There are so many fascinating places that we all fly over, and adding content about these to the moving map is a great way of engaging passengers.
        Last edited by HiddenJourneys; 9 January 2014, 05:37 PM. Reason: Forgot to quote previous post

        Comment


        • #5
          Originally posted by Durian View Post
          I'll be on SQ424 and return soon. If the aircrafts are rotated between LHR and BOM, then I should have this new feature ?
          The trial has only been loaded on to SQ's new 777-300ER as part of the latest version of Krisworld. As far as I can tell, that new plane is flying as SQ308/SQ319 between SIA and LHR.

          So unfortunately you won't get the content on SQ424, although it is our hope to expand the content for additional routes/planes in the future.

          Comment


          • #6
            Originally posted by NoChanceToDance View Post
            I flew SQ308 on Dec 22nd. I must say I really enjoyed the new features on the moving map, it added something to a usually very uninspiring piece of the IFE service. Usually I would flick on a map just to see where I was and how long there was left, but I found myself spending much longer, also glancing around the J Cabin I saw many other passengers with the moving map displayed on their screens more regularly than not.

            I really enjoyed it.
            wow. we must be in the same flight.

            Comment


            • #7
              The trial of the moving map has just been featured on the APEX (Airline Passenger Experience Association) blog:

              Singapore Airlines brings moving map to life in new geo-entertainment trial
              January 8, 2014

              Singapore Airlines (SIA) has become the first customer to sign up for a new ‘geo-entertainment’ product for moving maps developed by Airborne Interactive in association with the Royal Geographical Society (RGS).



              The airline has begun trialling the product on a single Boeing 777-300ER operating between London Heathrow and Singapore, and will decide later this year whether to roll it out across other aircraft types and destinations. Continue reading...
              You might also like to check out this earlier article:

              New inflight moving maps could help to improve airlines’ humanitarian credentials and revenues
              July 15, 2013

              Many of us have spent many a bored flight hour staring vacantly at the moving map and, in the absence of anything more interesting to focus on, watching the numbers on the ‘time to destination’ line diminish. But what if the map featured a wealth of stunning photographs, well-presented factual information and/or video content designed to engage and inform passengers about the world beneath them? Continue reading...
              Even if you won't be flying on SQ308/SQ319, it would be great to hear from SQTalk members about what they think of the concept!

              Please feel free to post any thoughts or comments.


              Daniel
              Web-Coordinator & Writer - Hidden Journeys

              Comment


              • #8
                Originally posted by 726 View Post
                wow. we must be in the same flight.
                We were indeed. Where were you sat?

                Comment


                • #9
                  Originally posted by NoChanceToDance View Post
                  We were indeed. Where were you sat?
                  Do you really want an answer ? Maybe he was the drunk and loud guy sitting across the aisle ;-)

                  Comment


                  • #10
                    Originally posted by NoChanceToDance View Post
                    We were indeed. Where were you sat?
                    farthest away, at the back of the plane (the two seater)

                    Comment


                    • #11
                      Originally posted by HiddenJourneys View Post
                      The trial has only been loaded on to SQ's new 777-300ER as part of the latest version of Krisworld. As far as I can tell, that new plane is flying as SQ308/SQ319 between SIA and LHR.

                      So unfortunately you won't get the content on SQ424, although it is our hope to expand the content for additional routes/planes in the future.
                      A little over half the SQ424 flights in the past few weeks have had SWU or SWV, so you're in with quite a good chance

                      Comment


                      • #12
                        Saw it recently on SQ319.

                        Enjoyed it though it could do with more content.

                        Imagine watching map the last half hour of flight.

                        Keeps repeating itself.

                        Also asked myself "where exactly on the map is this?"

                        Comment


                        • #13
                          The trial of the new in-flight maps on SQ308/SQ319 has just been featured on CNN Business Traveller:

                          Are we there yet? New in-flight maps point to more fun on planes
                          By Daisy Carrington, for CNN
                          February 10, 2014 -- Updated 0203 GMT (1003 HKT)

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