Originally posted by trekkie
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I find your argument hard to justify as I can't see how things are done "at the expense of customers and other stakeholders." Clearly, proceedings are issued because of the amount of money and effort *wood has put into the W concept. Thus when a competitor has allegedly engaged in dishonest and unfair conduct that could be at a significant financial detriment to Starwood, the right thing to do would be try to stop that conduct by legal means. The legal expenses incurred are well justified when compared to the not insignificant damages to brand integrity and other associated future losses, in particular the loss of future revenue through the loss of loyal customers.
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