FYI, this word was coined by CGK, one of the mods here. Its just a nickname since CX is one of SQ's largest rivals in the airline industry.
FYI, CGK is not one of the mods, and he first used the word 'Traitor' to tease one particular SQ frequent flyer for using the airline that is one of the most intense competitors of SQ in the region, and the one most frequently described as SQ's peer. Since then the term has been generalized to other SQTalkers, to the point where the airline got its current nickname at SQT. As you can see, size had nothing to do with the coinage of the phrase.
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