I refer to ST Forum Online, and its recent articles pertaining to "Priority Boarding" for SIA's Krisflyer Elite Gold and Star Alliance Gold tier members.
Link: http://www.straitstimes.com/STForum/...ry_807022.html
And
Link: http://www.straitstimes.com/STForum/...ry_808702.html
It is apparent that SIA's Public Communications and Media Affairs Department remains silent and has failed to inform its Krisflyer Elite Gold and the Star Alliance Gold members who would be affected by a supposedly "ongoing trial" at selected airports - hopefully aimed at enhancing our travel experience. Apparently, during this time, we would still be welcome to board with priority, but at normal (not priority) designated lanes.
Communication platforms for SIA are aplenty. Krisflyer members could be updated via the monthly e-Newsletters and the krisflyer.com website. Star Alliance Gold members and the travelling community could have been communicated of this via the "News Alerts" on the infamous singaporeair.com website. For the larger tech-savvy audience, communications could be through social media platforms such as Facebook and Twitter. However, to the dismay of many Krisflyer Elite Gold and Star Alliance Gold members, nothing has been communicated to-date by the airline.
At this moment, it seems that SIA is not aligned with the "benefits" as stipulated under its own Krisflyer program, which has been mapped to the Star Alliance framework.
a) Star Alliance website
http://www.staralliance.com/en/benef...ilver-status/; and*
b) Krisflyer brochure https://www.singaporeair.com/pdf/pps...efitsGuide.pdf
Is the airline now signaling to its Krisflyer Elite Gold and Star Alliance Gold members that they are no longer as relevant today, than compared to the past, and are more discriminated today, when compared to PPS and Solitare members?
Link: http://www.straitstimes.com/STForum/...ry_807022.html
And
Link: http://www.straitstimes.com/STForum/...ry_808702.html
It is apparent that SIA's Public Communications and Media Affairs Department remains silent and has failed to inform its Krisflyer Elite Gold and the Star Alliance Gold members who would be affected by a supposedly "ongoing trial" at selected airports - hopefully aimed at enhancing our travel experience. Apparently, during this time, we would still be welcome to board with priority, but at normal (not priority) designated lanes.
Communication platforms for SIA are aplenty. Krisflyer members could be updated via the monthly e-Newsletters and the krisflyer.com website. Star Alliance Gold members and the travelling community could have been communicated of this via the "News Alerts" on the infamous singaporeair.com website. For the larger tech-savvy audience, communications could be through social media platforms such as Facebook and Twitter. However, to the dismay of many Krisflyer Elite Gold and Star Alliance Gold members, nothing has been communicated to-date by the airline.
At this moment, it seems that SIA is not aligned with the "benefits" as stipulated under its own Krisflyer program, which has been mapped to the Star Alliance framework.
a) Star Alliance website
http://www.staralliance.com/en/benef...ilver-status/; and*
b) Krisflyer brochure https://www.singaporeair.com/pdf/pps...efitsGuide.pdf
Is the airline now signaling to its Krisflyer Elite Gold and Star Alliance Gold members that they are no longer as relevant today, than compared to the past, and are more discriminated today, when compared to PPS and Solitare members?
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