KLM’s 150 social media customer service agents generate $25M in annual revenue

[milehighj]

http://venturebeat.com/2015/05/21/kl...nnual-revenue/

PRAGUE — Social business leader KLM, the airline that kickstarted the modern customer-support-via-social-media revolution, has 150 people dedicated to serving clients via social. And each of them represents almost $170,000 in annual revenue.

Perhaps social’s not a money sink anymore.

[SQflyergirl]

Tell that to Etihad,

who can be reached (so they claim) at socialmedia@etihad.ae *SW

[yflyer]

http://venturebeat.com/2015/05/21/kl...nnual-revenue/

PRAGUE — Social business leader KLM, the airline that kickstarted the modern customer-support-via-social-media revolution, has 150 people dedicated to serving clients via social. And each of them represents almost $170,000 in annual revenue.

Perhaps social’s not a money sink anymore.

Brilliant use of social media! I wonder how KLM are as an airline though (I have never flown them)....

On an unrelated topic, there have been no TRs from me for a while, however that is not because of lack of travel. Have been on the road on back-to-back trips for the past few weeks, and a backlog of TRs is building up! Hope to get at least one out in the next few days...