This was reported in today's Straits Times :
"SIA will also invest US$325 million (S$405 million) to upgrade 19 existing B777-300ER planes with its latest cabin products, such as seats offering economy passengers more leg room, which were introduced in September last year, Mr Goh said. Works will be completed by September 2016.
Other service initiatives include upgrading of airport lounges as well as a new programme to be launched later this year which will allow SIA to offer its premium customers a higher level of service.
Details are scarce but The Straits Times understands the intention is to record and track customers' preferences and travel patterns so the airline can be more proactive in meeting their needs."
Hmmm .. wonder what it could be?
On a separate note, I can't help but feel that SIA's initiatives are rather haphazard. On the one hand, its spending US$325m to upgrade the cabins, "including economy passengers more leg room, which were introduced in September last year". On the other hand, its introducing a Premium Economy product.
"SIA will also invest US$325 million (S$405 million) to upgrade 19 existing B777-300ER planes with its latest cabin products, such as seats offering economy passengers more leg room, which were introduced in September last year, Mr Goh said. Works will be completed by September 2016.
Other service initiatives include upgrading of airport lounges as well as a new programme to be launched later this year which will allow SIA to offer its premium customers a higher level of service.
Details are scarce but The Straits Times understands the intention is to record and track customers' preferences and travel patterns so the airline can be more proactive in meeting their needs."
Hmmm .. wonder what it could be?
On a separate note, I can't help but feel that SIA's initiatives are rather haphazard. On the one hand, its spending US$325m to upgrade the cabins, "including economy passengers more leg room, which were introduced in September last year". On the other hand, its introducing a Premium Economy product.
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