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Old 11th February 2018, 06:58 PM   #16
HUGE AL
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The funnier thing is that there are different logos/color schemes for different placements. Signs are yellow...other areas are blue. Always fascinating who makes these decisions (read: JCL).
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Old 15th February 2018, 11:16 AM   #17
Jumbojet Lover
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Originally Posted by HUGE AL View Post
The funnier thing is that there are different logos/color schemes for different placements. Signs are yellow...other areas are blue. Always fascinating who makes these decisions (read: JCL).
An elaboration for splitting the colour here, as part of a greater explanation behind the redesign:
https://youtu.be/_puSnvKy_ak?t=7m33s

Personally, I'm not fully convinced...

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Old 22nd February 2018, 12:26 PM   #18
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Originally Posted by Jumbojet Lover View Post
An elaboration for splitting the colour here, as part of a greater explanation behind the redesign:
https://youtu.be/_puSnvKy_ak?t=7m33s

Personally, I'm not fully convinced...
I also saw the video, not too convinced myself either.
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Old Yesterday, 03:11 PM   #19
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Quote:
Originally Posted by Jumbojet Lover View Post
An elaboration for splitting the colour here, as part of a greater explanation behind the redesign:
https://youtu.be/_puSnvKy_ak?t=7m33s

Personally, I'm not fully convinced...
It's all a matter of opinion in design, but I definitely agree that I'm not convinced.

There is too much dark blue already among premium European airlines. It's fine to have dark blue as a base colour, but if you want it to stand out, it needs an accent that compliments it.

OK, they surveyed staff about whether they thought blue or yellow was the most notable colour. What about the third option of blue AND yellow?

Sure, ditch the pale, receding grey, but when I think of Lufthansa's identity: Royal Blue, Eggyolk Yellow, Helvetica. They chucked out two.

Blue is lifted by a yellow accent. Hazelnuts taste better with chocolate.
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