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SQ corporate marketing sucks

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  • SQ corporate marketing sucks

    Last week our top travel providers had a travel roadshow at our Singapore HQ. For context we have 80K+ employees across Asia, Europe and Africa, and 7K+ in Singapore. A bunch of hotels and our top 3 airline providers had marketing booths.

    BA offers:
    - free upgrade to F one-way on J tickets.
    - status match to Silver or Gold based on other airline status.

    EK offers:
    - 10% discount plus 4K bonus miles plus Dubai Duty Free vouchers.
    - status match to Silver or Gold.

    SQ offers:
    - "We're launching a new flight to Seattle" (We don't even have offices there, duh)
    - "Please download our app to see all our promotional fares".

    I don't even understand what was the point of SQ being there.

  • #2
    Sometimes firms come in to pitch, for the sake of pitching. They don't really want to win, for various reasons. I imagine that's what happened here.

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    • #3
      They were just not interested in your business. Also SQ does not give out free stuff like upgrades in general.

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