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New QF brand campaign: It's about Qantas

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  • New QF brand campaign: It's about Qantas

    https://www.youtube.com/watch?v=j7MkB-58qko

    Thoughts?

    Pretty impressive even if I do say so myself.
    All opinions shared are my own, and are not necessarily those of my employer or any other organisation of which I'm affiliated to.

  • #2
    Not great IMO. Saying too much and some outright undeliverables - like 5 secs check-in. Duh.

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    • #3
      Originally posted by milehighj View Post
      Not great IMO. Saying too much and some outright undeliverables - like 5 secs check-in. Duh.
      Using the Q card readers to check in domestically is that quick, there is no real ID check on Australian domestic flights.

      http://www.qantas.com.au/travel/airl...ckin/global/en

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      • #4
        Originally posted by Sethor View Post
        Using the Q card readers to check in domestically is that quick, there is no real ID check on Australian domestic flights.

        http://www.qantas.com.au/travel/airl...ckin/global/en
        I'm sure that's true. But imagine that this campaign is targeted at a wider global audience?

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        • #5
          Originally posted by milehighj View Post
          I'm sure that's true. But imagine that this campaign is targeted at a wider global audience?
          I believe it's primarily for a domestic audience. The check in kiosks are for domestic, Tasman (pax holding AU/NZ passports only) and flights out of LHR but wireless IFE is definitely domestic only.
          Last edited by KeithMEL; 31 December 2013, 04:33 PM.
          All opinions shared are my own, and are not necessarily those of my employer or any other organisation of which I'm affiliated to.

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          • #6
            I am QF Gold but have not flown them for at least 2 years. I used to take them up to London but that is now nigh impossible now that they ditched SIN for the Roo route....

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            • #7
              My Shazam is broken, please can someone tell me what the song is in the ad? Thanks

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              • #8
                Originally posted by FN-GM View Post
                My Shazam is broken, please can someone tell me what the song is in the ad? Thanks
                https://www.youtube.com/watch?v=UKa6nkmqHFQ
                RUFUS - Take Me

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                • #9
                  Thanks

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                  • #10
                    Looks like the ad is no longer online.

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                    • #11
                      Yeah... what happened to the ad?

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                      • #12
                        They realised consumers found out it was "All About Jetstar"...

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