Why no more MegaTop, Jubilee, LeaderShip titles...?

[SQTalker]

I heard the rumor that ever since SQ named its 345 to be the "Leadership" back in 2004 [deleted]. Then the great Senior PM had orderd to remove all of the SQ aircraft titles, no just the MegaTop, Jubilee, LeaderShip, & the 1000th 747 on 9V-SMU.

Is that true...?

I really loved the old one like Big Top on 743, Super-B on 742, 3Ten on 310, 727 Advanced, SuperBus on 300, etc...

[MegatopLover]

I really loved one of those monikers in particular.

I've always heard that it was the new CEO of SQ, who came on board in late '03 or early '04, who has put the kaibash on SQ's titles. The un-differentiation has now spread to removing "Raffles" from Business Class. I find it tragic and very unwire. "The Romance of Flying Returns"? In plain-old Business Class? That sounds so "business class." "Raffles Class" sounds like the romance of flying.

[AndrewSQ011]

I like those titles on SQ aircraft:

1."MEGATOP"- Boeing 747-412

2."Jubilee"- Boeing 777-212 and -212(ER)

3."Leadership"- Airbus A340-541

4."BIG TOP"- Boeing 747-312

5."SUPER-B"- Boeing 747-212

6."3TEN"- Airbus A310-112

7."Advanced"- Boeing 727-212(Adv)

8."SUPERBUS"- Airbus A300


I will miss those titles on the SQ aircraft

**Side Note**
What's was the A380-841's title?

Is it "WHALEJET"? Or "MEGABUS"?

[sq_a380]

Singapore Airlines has stopped naming almost everything, they didn't even name their new product. No Skysuite or Spacebed or something, even Raffles is gone.

[globetrekker84]

I've always heard that it was the new CEO of SQ, who came on board in late '03 or early '04, who has put the kaibash on SQ's titles. The un-differentiation has now spread to removing "Raffles" from Business Class. I find it tragic and very unwire. "The Romance of Flying Returns"? In plain-old Business Class? That sounds so "business class." "Raffles Class" sounds like the romance of flying.

Not just Raffles/Business Class. Now it's spread to F and Y. All their scripted logos are gone too.

[VVIP]

I heard the rumor that ever since SQ named its 345 to be the "Leadership" back in 2004 [deleted]. Then the great Senior PM had orderd to remove all of the SQ aircraft titles, no just the MegaTop, Jubilee, LeaderShip, & the 1000th 747 on 9V-SMU.

Is that true...?

I really loved the old one like Big Top on 743, Super-B on 742, 3Ten on 310, 727 Advanced, SuperBus on 300, etc...

What's the reason behind it I wonder?

[globetrekker84]

What's the reason behind it I wonder?

If my education is any example, the reason for Mr. Chew's dislike for that stuff is that he considers it as excess. Engineers hate excess with a passion.

**I honestly don't know, but that makes sense since that's what Berkeley engineering taught me.**

[VVIP]

If my education is any example, the reason for Mr. Chew's dislike for that stuff is that he considers it as excess. Engineers hate excess with a passion.

**I honestly don't know, but that makes sense since that's what Berkeley engineering taught me.**

Maybe you should suggest to him for his self-pay cut?

[AndrewSQ011]

I heard the rumor that ever since SQ named its 345 to be the "Leadership" back in 2004 [deleted]. Then the great Senior PM had orderd to remove all of the SQ aircraft titles, no just the MegaTop, Jubilee, LeaderShip, & the 1000th 747 on 9V-SMU.

Is that true...?

I really loved the old one like Big Top on 743, Super-B on 742, 3Ten on 310, 727 Advanced, SuperBus on 300, etc...

Why did the Senior PM ordered the SQ aircraft titles removed?

[SQTalker]

To AndrewSQ011:

Leadership sounds like "Lee" the ???? with Singlish pronounciation.

[LukeGT]

please.. try to be not offensive... may u edit your message pls? thank you

[Lobster]

I have to say I really did think the leadership title was rather naff. But to get ride of all the titles is taking it too far.