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SIA brand set for major overhaul
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Originally posted by 9V-SPL View Post
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Originally posted by Dobbo View PostAmen to that!
It's so unusual in the modern day to have to spend so much time on the phone to complete unusual bookings!
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I would agree that when the website was "upgraded" it was pretty poor, but certainly I have not had any issues with it for some while now.
As for the brand, I hope they don't decide that the Singapore Girl has has her day. I do think the paintwork on the planes could be freshened up, but no-one let the brand agency go crazy like BA did with the ethic tail fins, quite shocking.
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The current paintwork and font type has been around since the mid-80's if my memory serves me right. I think if I dig my archives hard enough I might find a letterhead of the branding prior to this one.
I do agree that the Singapore Girl kebaya should stay - it's iconic and it does not look dated at all - but I'm not a millenial.
Anecdotally, I observe the bulk of SQ's current customers belonging to Baby Boomers and Gen X and their dependent children, while the younger generations tend to prefer LCCs. I don't have hard numbers but this is just observations of what my nephews and nieces do, once they do not have their parents paying for their holidays.
If SQ's long term strategy is to go after the millenials and Gen Zs then yes, they'll need to bring it up date. Many of these generations are having multiple vacations a year. External branding is just one bit of the whole strategy.
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Originally posted by CarbonMan View PostThe current paintwork and font type has been around since the mid-80's if my memory serves me right. I think if I dig my archives hard enough I might find a letterhead of the branding prior to this one.
I do agree that the Singapore Girl kebaya should stay - it's iconic and it does not look dated at all - but I'm not a millenial.
Anecdotally, I observe the bulk of SQ's current customers belonging to Baby Boomers and Gen X and their dependent children, while the younger generations tend to prefer LCCs. I don't have hard numbers but this is just observations of what my nephews and nieces do, once they do not have their parents paying for their holidays.
If SQ's long term strategy is to go after the millenials and Gen Zs then yes, they'll need to bring it up date. Many of these generations are having multiple vacations a year. External branding is just one bit of the whole strategy.
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