Originally posted by benlee
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SQ is a brand name that most ppl buy into, and you have to give these ppl the value for money and the justification to the reason they are buying into by providing a service above par other airlines, as their prices definitely are. If not, ppl will start to feel ripped off and disgusted and turn away in droves. You can spent years building a brand reputation, akin to building a skyscraper. But it takes just one or two defects or service lapses( bad name) to bring it all down.
No brand is immune to it. The recent victim to that is Microsoft. And FYI, EK made a whopping profit rise this FY. And looking into the future, SE asian carriers are taking over ME carriers rise to the top by emulating what ME carriers did. Just look at what Garuda is doing now.
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