Tiger Airways to drop tiger icon in relaunch

[wsssaero]

As seen in ST today:

http://www.straitstimes.com/breaking...aunch-20130604

[CarbonMan]

"building greater affinity with its customers "



"Associate professor of marketing Prem Shamdasani from the National University of Singapore said: "My sense is that dropping the tiger icon won't make much of a difference to consumers."

[9V-SIA]

Never liked the livery. Looks like retro special livery some airlines put on their aircraft

[MAN Flyer]

"Associate professor of marketing Prem Shamdasani from the National University of Singapore said: "My sense is that dropping the tiger icon won't make much of a difference to consumers."

So why bother ?. I quite like the livery, although I stil haven't flown them.

[milehighj]

They should just use this logo:

[CarbonMan]

They should just use this logo:

Agree. But mother company is probably insisting that they go burn some money at an expensive ad consultancy ... who will probably, after some weeks of intense brainstorming, agree with you as well.

[Kyo]

Tiger Airways changes name to Tigerair

More here

[CarbonMan]

Tiger Airways changes name to Tigerair

More here

Yeah, 4-syllables is a marketing no-no.

[MAN Flyer]

Tiger Airways changes name to Tigerair

More here

So they brought some (presumably very highly paid) consultants to change their name/brand and that's what they came up with ; Tiger Airways to Tigerair. Tremendous.

Did they not think of going around the office asking for suggestions ?.

[Kyo]

Did they not think of going around the office asking for suggestions ?.

Nope, that would mean no chance for consultants to earn lucrative bonuses

I propose a thread re-title

[milehighj]

So they brought some (presumably very highly paid) consultants to change their name/brand and that's what they came up with ; Tiger Airways to Tigerair. Tremendous.

Did they not think of going around the office asking for suggestions ?.

I seem to recall years back, Landor earned a rather nice payout for changing yellow to gold, and a new font for the golden goose...

[Kyo]

I still chuckle at the Qantas redesign

[9V-JKL]

looks like a copy of Thomson Airways......

[Savage25]

So they brought some (presumably very highly paid) consultants to change their name/brand and that's what they came up with ; Tiger Airways to Tigerair. Tremendous.

They probably surveyed a bunch of people who said they fly airlines like Singapore Air and Brit Air.

[RHG]

singapore airlines---singaporeair.
tiger airways -- tigerair
tradewinds --- silkair