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Old 11th February 2018, 05:58 PM   #16
HUGE AL
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The funnier thing is that there are different logos/color schemes for different placements. Signs are yellow...other areas are blue. Always fascinating who makes these decisions (read: JCL).
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Old 15th February 2018, 10:16 AM   #17
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Quote:
Originally Posted by HUGE AL View Post
The funnier thing is that there are different logos/color schemes for different placements. Signs are yellow...other areas are blue. Always fascinating who makes these decisions (read: JCL).
An elaboration for splitting the colour here, as part of a greater explanation behind the redesign:
https://youtu.be/_puSnvKy_ak?t=7m33s

Personally, I'm not fully convinced...

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Old 22nd February 2018, 11:26 AM   #18
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Quote:
Originally Posted by Jumbojet Lover View Post
An elaboration for splitting the colour here, as part of a greater explanation behind the redesign:
https://youtu.be/_puSnvKy_ak?t=7m33s

Personally, I'm not fully convinced...
I also saw the video, not too convinced myself either.
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Old 24th February 2018, 02:11 PM   #19
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Quote:
Originally Posted by Jumbojet Lover View Post
An elaboration for splitting the colour here, as part of a greater explanation behind the redesign:
https://youtu.be/_puSnvKy_ak?t=7m33s

Personally, I'm not fully convinced...
It's all a matter of opinion in design, but I definitely agree that I'm not convinced.

There is too much dark blue already among premium European airlines. It's fine to have dark blue as a base colour, but if you want it to stand out, it needs an accent that compliments it.

OK, they surveyed staff about whether they thought blue or yellow was the most notable colour. What about the third option of blue AND yellow?

Sure, ditch the pale, receding grey, but when I think of Lufthansa's identity: Royal Blue, Eggyolk Yellow, Helvetica. They chucked out two.

Blue is lifted by a yellow accent. Hazelnuts taste better with chocolate.
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Old 27th February 2018, 10:40 PM   #20
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Looks like they are modifying the livery

https://www.businesstraveller.com/bu...y-three-weeks/
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Old 28th February 2018, 07:20 AM   #21
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Looks like they are modifying the livery

https://www.businesstraveller.com/bu...y-three-weeks/
So it seems. This article covers it quite well- I've read the three linked articles in German and they don't add anything different other than the mocking headline "From a fried egg to a double-breasted suit".

I could have told them the blue was too dark as could any competent graphic designer.

These stuff ups will continue because corporate culture has become inward looking and self-serving. People get appointed to these positions based on their links to other people in the corporate world and the "team building" methodologies they've taken part in. What they actually know about the thing they are managing has become secondary and they don't even heed advice from actual experts.

I can just imagine a good graphic designer going in and having to "convince" a group of corporates about good design and getting nowhere. That's why you end up with designers like the one in the video- they are storytellers who will say anything they think management wants to hear. The tale of the Emporer's New Clothes sums it up so beautifully.
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Old 12th May 2018, 04:52 PM   #22
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LUFTHANSA Reveal ADJUSTED NEW LIVERY
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Old 16th May 2018, 05:08 PM   #23
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Except for the bigger ring almost the same.

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Old 26th May 2018, 11:50 AM   #24
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Except for the bigger ring almost the same.

Color wise, it looks no different to the livery they released sometime back.
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