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#1 |
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Join Date: 09-Jun-2007
Location: CBR, SYD, ICN, SIN, ZRH, HKG
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![]() If they are really going to introduce a lounge for Suites only, it would undermine the exclusivity of their regular F class and create a "2nd class First Class". A logical second step could then be the permanent removal of Dom (or Krug or both), Caviar and 2nd growth Bordeaux (giving them ideas
![]() This would certainly not be beneficial to their passenger load in regular F... I'm convinced that a considerable amount of people (especially in Asia) fly F also because of the prestige factor (flying in the best class). The difference between SQ's new F and C products on the 77W is relatively small so why would people want to fly regular F if they can get a similar product in C at half the price and when SQ treats them as "second-class" First passengers... If they really start making substantial distinctions between F and Suites passengers (such as creating a lounge for "the better" F class passengers) I wonder where SQ's marketing executives went to school... ![]() Last edited by SQOZflyer; 21st April 2008 at 12:20 AM.. |
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#2 | |
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![]() Quote:
![]() Last edited by jjpb3; 21st April 2008 at 04:49 AM.. Reason: merging errors; sorry, taipeiflyer |
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#3 |
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![]() THX taipeiflyer, IMHO the creation of a "Suites Class" itself is complete nonsense and not a good move from a marketing point of view for the previously mentioned reasons. The launch of "Suites Class", the entire renaming, printing of different boarding passes and differentiation between two F classes is an unnecessary waste of resources. Resources that had to be saved elsewhere (eg. barman in T3 lounge
![]() ![]() ![]() ![]() I sincerely hope SQ abolishes "Suites Class" in the future, once the A380 hype is over... Many airlines only have 2 classes these days, why does SQ need 4? Also the trend is towards the creation of a class (Premium economy) that fills the gap between Economy and Business, not towards a "Premium First". Nobody needs "Suites Class"... ![]() Anyway, slightly off topic... sorry... but I'm gald it's said... Last edited by jjpb3; 21st April 2008 at 04:50 AM.. Reason: merging errors; sorry, SQOZflyer |
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#4 | |
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![]() Quote:
Well, happily for SIA, there is solid demand for the Singapore Airlines Suites ![]() |
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#5 |
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![]() As good as the Suites are, I still think of it as a First Class product. "Suites" is just a marketing gimmick to charge more.
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#6 | |
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![]() Quote:
Also what is the point in creating 2 average lounges for 2 different F brands, rather than creating one exclusive and leading F Lounge for 1 F brand? But I am aware that SQ has chosen a different strategy... just my opinion. Sorry my comments about "the cutting of meaningful privileges" were not relevant to the topic. The anger about the "Suites" name got me out of control ![]() Last edited by SQOZflyer; 21st April 2008 at 04:05 AM.. |
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#7 |
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![]() Well as I said, the emotions stemming from the rationalisation of frequent flyer privileges is understanding so no need to apologise for that at all SQOZFlyer.
For the short term though, I would say that even if it is a marketing gimmick, the Suites marketing and publicity surrounding it has been very beneficial in creating awareness and adds to SIA's perceived value of offering premium air travel. Nearly every article that has reported on the Suites has either included the quotes "A Class Beyond First" or "Beyond First Class". This can give prospective customers associations with something much more superior to First Class which as we all know is reflected in the product. Whether the Suites term remains will be for time to tell though depending on demand, economic factors etc... I would agree that it is not a given that it will stay in perpetuity such as a generic term like First Class, Business Class and Economy Class. |
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#8 | |
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I can understand the origin of your feelings, though to be honest, I'm inclined to discount them.
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#9 |
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![]() well. maybe the whizkids at marketing will decide to rebrand economy class as "Hostel Class" with industry-leading "BunkBeds"
I agree with SQOZflyer that creating another class is unnecessary - it simply doesn't make sense. As it is, whether one flies Suites class or not, is strictly confined to what equipment is put on the routes I fly on. If i'm stuck on a route that gets 772 or (in time to come) A330s, I won't get to fly Suites anyway - even if I had the money or the intention to. Pretty bad move to further segregate, given that SQ already has one of the most fragmented FFPs in the industry. Last edited by kelvgoh; 21st April 2008 at 05:20 AM.. |
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#10 | |
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With respect, I do not understand the origin of your statements, but if you could clarify your position so that I can offer more clarity in the future that would be beneficial. I'm disappointed you feel the need to discount my opinions but there's not much I am going to do about that. |
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#11 |
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#12 | ||
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Quote:
With respect, that's why I discount your views when it comes to frequent flying on SQ. No need to fret about doing anything about that: things are as things are, unless new data come in. You form your views, I form mine. I'm happy to be proved wrong about SQ's direction and treatment of frequent flyers.
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#13 |
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![]() The only time Suites & First are going to mix is on the ground. There's either Suites, Business, Economy or First, Business, Economy. Passengers who fly SQ F for the 'prestige factor' are still going to be in the top class for that particular flight. Does the difference between New First Class & say regional First creating marketing mayhem?! Whilst I see the issue here is Suites vs. First, they're both top.
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#14 |
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![]() Therefore where the lounge privileges are relevant? Hence this thread? Is there a reason you omitted TPPs and LPPs from your post?
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#15 | |
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![]() As for the rest, I'll PM you as I don't want to divert the topic for our own benefit. |
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