Sometime before the end of this year, I plan on purchasing the following book:
Flying High in a Competitive Industry: Secrets of the World's Leading Airline
written by Loizos Heracleous, Jochen Wirtz, and Nitin Pangarkar
Based on the synopsis, the book is mainly about the success of SIA and how it became the world's leading airline. It is categorized as a business/economics book since it goes into detail about some key secrets of SIA success including it's cost-efficiency and how it manages people. It even goes into detail about the SIA cabin crew recruitment process and how it helped the airline.
As an SQ fan, I would be delighted to know more behind the SIA story and so therefore I'm considering this very interesting read. I am just wondering if there are any fellow SQTalkers here who have read the book and could give recommendations, advice, perhaps even a short book review on it.
Web Links
Amazon:
http://www.amazon.com/Flying-High-Co.../dp/0071281967
Kinokuniya Singapore:
https://bookweb.kinokuniya.co.jp/gue...%74%73&AREA=04
Flying High in a Competitive Industry: Secrets of the World's Leading Airline
written by Loizos Heracleous, Jochen Wirtz, and Nitin Pangarkar
Based on the synopsis, the book is mainly about the success of SIA and how it became the world's leading airline. It is categorized as a business/economics book since it goes into detail about some key secrets of SIA success including it's cost-efficiency and how it manages people. It even goes into detail about the SIA cabin crew recruitment process and how it helped the airline.
As an SQ fan, I would be delighted to know more behind the SIA story and so therefore I'm considering this very interesting read. I am just wondering if there are any fellow SQTalkers here who have read the book and could give recommendations, advice, perhaps even a short book review on it.
Web Links
Amazon:
http://www.amazon.com/Flying-High-Co.../dp/0071281967
Kinokuniya Singapore:
https://bookweb.kinokuniya.co.jp/gue...%74%73&AREA=04
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