The funnier thing is that there are different logos/color schemes for different placements. Signs are yellow...other areas are blue. Always fascinating who makes these decisions (read: JCL).
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Originally posted by HUGE AL View PostThe funnier thing is that there are different logos/color schemes for different placements. Signs are yellow...other areas are blue. Always fascinating who makes these decisions (read: JCL).
https://youtu.be/_puSnvKy_ak?t=7m33s
Personally, I'm not fully convinced...Last edited by Jumbojet Lover; 15 February 2018, 11:39 AM.
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Originally posted by Jumbojet Lover View PostAn elaboration for splitting the colour here, as part of a greater explanation behind the redesign:
https://youtu.be/_puSnvKy_ak?t=7m33s
Personally, I'm not fully convinced...
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Originally posted by Jumbojet Lover View PostAn elaboration for splitting the colour here, as part of a greater explanation behind the redesign:
https://youtu.be/_puSnvKy_ak?t=7m33s
Personally, I'm not fully convinced...
There is too much dark blue already among premium European airlines. It's fine to have dark blue as a base colour, but if you want it to stand out, it needs an accent that compliments it.
OK, they surveyed staff about whether they thought blue or yellow was the most notable colour. What about the third option of blue AND yellow?
Sure, ditch the pale, receding grey, but when I think of Lufthansa's identity: Royal Blue, Eggyolk Yellow, Helvetica. They chucked out two.
Blue is lifted by a yellow accent. Hazelnuts taste better with chocolate.
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Originally posted by FN-GM View Post
I could have told them the blue was too dark as could any competent graphic designer.
These stuff ups will continue because corporate culture has become inward looking and self-serving. People get appointed to these positions based on their links to other people in the corporate world and the "team building" methodologies they've taken part in. What they actually know about the thing they are managing has become secondary and they don't even heed advice from actual experts.
I can just imagine a good graphic designer going in and having to "convince" a group of corporates about good design and getting nowhere. That's why you end up with designers like the one in the video- they are storytellers who will say anything they think management wants to hear. The tale of the Emporer's New Clothes sums it up so beautifully.
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