New A350 business class "private suites"?

[Short Final]

Does the article in the link really contain photos of a new business class suite product on the A350? I could not find any other articles to corroborate. Anyone with more info? Looks amazing.

http://www.houstoniamag.com/articles...nquered-jetlag

[Avenger777]

i believe this was the concept SQ didnt go with a few years back when they wanted to revamp the "CURRENT" Diamond seat.

[Short Final]

If we are to believe the article, the writer claims to have already experienced a flight with this new product.

[SQ747]

I saw this article and was surprised at what they'd posted. These pics were released quite a while back as concept images of what was being considered for the 2013 NextGen seats. The upcoming A380 seats COULD be like this, but it's just speculation.

[CarbonMan]

Astonishing how creative some writers can get.

[loldude333]

I'd put my neck out and say that those pictures are lies. Everything the writer describes fits with the existing 2013 J hard and soft product (which is a really good product, don't get me wrong), but the pictures are extremely misleading. And even some descriptions don't fit with the pictures. For eg, that screen looks more like a 24 or even 32 incher than an 18 incher. What's more, if they claimed to have been on the flight, how on earth could they mistake those pictures for the actual seats? Did they have blindfolds on the whole way? Severe STM? They talk about being ethical? What??

Now of course this a first world problem: being able to fly, and in J what's more (not to mention even being on the internet). I'm just reacting to the severe inconsistencies in the article regarding their own principles, though the thing about being ethical could of course have been a joke. The report was otherwise enjoyable to read, and actually quite accurate. Its just the pictures.

UPDATE The pictures have been changed to the correct ones. I suppose my rant is now moot lol.

[SQ228]

The article sounds "constructed". Any one of us could cobble together sappy nonsense like that, call ourselves a "blogger" and get gullible people to admire us for our informative opinions.

Here's the catch- are we to believe SQ gave away free J tickets to this media outlet and then supplied them with the wrong photos and did no post-flight checking of what was written? Really? I call shenanigans...

[cowie]

It's not as nefarious as it seems. I work in publishing so I have a bit of insight on how this could have happened. Writer submits copy. Graphic designer selects pictures from photo archive. Picks wrong ones. Editor doesn't spot the error.

[loldude333]

It's not as nefarious as it seems. I work in publishing so I have a bit of insight on how this could have happened. Writer submits copy. Graphic designer selects pictures from photo archive. Picks wrong ones. Editor doesn't spot the error.

Thanks for the insight. Still, i wonder at the cohesion between the different elements.....

[SQ228]

It's not as nefarious as it seems. I work in publishing so I have a bit of insight on how this could have happened. Writer submits copy. Graphic designer selects pictures from photo archive. Picks wrong ones. Editor doesn't spot the error.

I'm not disputing that that kind of error can occur, and with a little insight into the industry I know exactly what you're saying happens frequently, but if SQ have just given them a free flight to promote their new product, surely SQ's marketing team we be making sure they supplied the correct photos themselves? I would expect the question to be asked as to where are the photos that the airline gave us, i.e. where are they sourced from? I teach that to entry level students in digital media.

[cowie]

I'm not disputing that that kind of error can occur, and with a little insight into the industry I know exactly what you're saying happens frequently, but if SQ have just given them a free flight to promote their new product, surely SQ's marketing team we be making sure they supplied the correct photos themselves? I would expect the question to be asked as to where are the photos that the airline gave us, i.e. where are they sourced from? I teach that to entry level students in digital media.

While I do not know what happened in this specific case, what I do know is sometimes PR departments provide press kits with gigabytes of photos, much of it irrelevant to the story at hand. Or a password to a press site, where journos can freely download whatever they wish. What I suspect is that the writer could have dumped all 293GBs of photos in the server, expecting the art director to read the story and to sieve through photos to find the correct ones. And in my 10 years of editorship, I have come across my fair share of writers too lazy to tag photos, or art guys who don't read but simply pick whichever photo looks best...

Edit: Where I used to work, newsmakers are not allowed to vet stories before they are published. Unless the story is paid for, in which case the word "Advertorial" must be prominently printed somewhere. Which is perhaps why this slipped through. The article came out only three days ago. SQ's PR department might have not gotten around checking it yet.

[concept|infinit]

Err isn't this just an article on a scheduled 350 flown between Houston and Manchester with pictures of the Business Class seats? I don't see anything amiss

[9V-JKL]

Hahaha. They've changed the pictures....

[loldude333]

Yes, pictures have been changed. Initially they were concept pictures of what looked like an F hard product; suite-style with a large ottoman, leather absolutely everywhere, huge TV screen, sliding doors etc.

[SQGamespeed]

Yes, pictures have been changed. Initially they were concept pictures of what looked like an F hard product; suite-style with a large ottoman, leather absolutely everywhere, huge TV screen, sliding doors etc.

Indeed. When I saw the initial picture, I wondered when did SQ install Suites in A350s.