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Qantas relaunches 'I Still Call Australia Home' ad campaign

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  • Qantas relaunches 'I Still Call Australia Home' ad campaign

    Enjoy:

    http://www.qantas.com.au/flash/miniS..._2009_TVC.html
    All opinions shared are my own, and are not necessarily those of my employer or any other organisation of which I'm affiliated to.

  • #2
    Very Nice and now uses an A380 for the parting shot but my favourite is still the 2004 Director's cut version

    http://www.youtube.com/watch?v=fCMzVyInEuo

    I always think of this song staring out the window on a daytime australia-asia flight. Somehow it just reminds me of the soft spot I have for a place I called home for several years

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    • #3
      Thanks for the heads-up, KeithMEL

      It was always one of the stronger advertising campaigns, I felt.

      It's amazing to compare and contrast both old and new campaigns - the new one captures the vastness of Australia, and really the 'wideness' of the palette used.

      The older one feels more 'smaller', with shots alot closer, far less movement.

      I'd love to see both in HD, though. Anyway we can download a high-res version?

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      • #4
        My fav airline ad (pardon the quality)

        http://www.youtube.com/watch?v=lTkXhmBfWaM

        and

        http://www.youtube.com/watch?v=_BalgtNIhE4

        what do you guys think of these?

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        • #5
          Gotta say my favourite is I Still Call Australia Home II (1998 version), the first one in the series featuring the children's choir. A real tear-jerker for me till this day. Though i also do like the more multicultural nature and the different landscapes of the latest ad.

          That and the Chaser's spoof of course.
          Last edited by KeithMEL; 22 August 2009, 02:37 PM.
          All opinions shared are my own, and are not necessarily those of my employer or any other organisation of which I'm affiliated to.

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          • #6
            Originally posted by KeithMEL View Post
            That and the Chaser's spoof of course.
            http://www.youtube.com/watch?v=5J9eyT-f-yc

            Never fails to crack me up.

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            • #7
              There was a one hour special 'making of' feature to launch the ad on tv just then on ch 7.
              Last edited by KeithMEL; 22 August 2009, 05:30 PM.
              All opinions shared are my own, and are not necessarily those of my employer or any other organisation of which I'm affiliated to.

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              • #8
                They were great ads.
                And I'm glad they're making a comeback.
                Now if only we could bring back Batey to do SQ ads.....

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                • #9
                  Qantas do some really excellent ads. Like their A380 one:

                  http://www.youtube.com/watch?v=yDWqGS71n04

                  Always seems to have that little bit "extra" compared to most other airline ads - a bit of warmth, which I suppose is what they were aiming for?

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                  • #10
                    Originally posted by Kyo View Post
                    I'd love to see both in HD, though. Anyway we can download a high-res version?
                    This is a pretty good HD version of the new ad that I found on youtube:
                    http://www.youtube.com/watch?v=O8eVlvDHLSU
                    Last edited by KeithMEL; 3 September 2009, 08:30 PM.
                    All opinions shared are my own, and are not necessarily those of my employer or any other organisation of which I'm affiliated to.

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